How to Create a Perfect LinkedIn Profile for Business

Every business needs that corporate status to attract more corporate businesses for deals to pull through and we live in the age of technology whereby if you are not on certain platforms, no one will take you seriously. So, for these to happen, there needs to be some high level of standard, especially in the online space where people can easily find you for business and other things at large. There is a popular platform meant for these kinds of settings called LinkedIn.

LinkedIn is majorly a platform for business professionals. If you have a premium account on LinkedIn, you get to message people directly to their emails and inbox on LinkedIn. But, before starting in doing this type of communication, you need to create a perfect LinkedIn profile for your business so whoever sees it would know that you are a good business with a strong brand presence to reckon with. How do you go about this? This article is aimed at showing you how to create a perfect LinkedIn profile for your business. Want to learn more? Read on.


Steps to create a LinkedIn Profile for Business

The following are the ways to create a LinkedIn profile for business and generate the needed success you need for your business to grow. They are;

  1. Create a company page
  2. Optimize company description
  3. Add a logo and create a visually appealing image
  4. Showcase important updates
  5. Show your company culture
  6. Add relevant skills


Create a company page

This is the first page to creating your perfect LinkedIn profile. First, you would need to follow the following steps;

  • Log in
  • Hover your mouse to the interest page at the top of the homepage
  • Select companies in your niche
  • Create a company page box
  • Enter the company name and work email address
  • Click on click continue
  • You might have an additional company information


Optimize company description

Every company has a description, so you need to input your company description and its specialty within your company profile. The essence of this is because these are what your prospects will look for and also for users who would want to learn.

When you optimize appropriately, it helps to bring your products, service, and company information to the forefront of your audience. When doing this, you need to work with keywords. If you understand optimization, you would understand the purpose of using keywords to push out content to the public. It helps to boost your SEO visibility on your LinkedIn page.


Add a logo and create a visually appealing image

Some things matter when setting up a LinkedIn profile. There are things you need to focus on when creating this setup such as; your logo and banner image.

Your logo as a business is always very much important as it is the extension of your company to the online space. And when you create a LinkedIn page, it is through your logo that companies will be able to locate you.

The next is your banner which is supposed to be a bigger image in the background to visualize more of what your company is about. In creating your banner, there are some things that you need to put into consideration such as;

  • You need an ideal size of your banner in 1400 x 425 pixels
  • Make sure the banner is under 2 MBs
  • Keep it as simple as ever
  • Learn to make use of tools like Canva.

Your visuality of a company is very important as a company as these are ways in which companies relate with your brand and can even extend your reach to Facebook, Instagram, TikTok, etc.


Showcase important updates

When you have created your company profile, always showcase your company updates every day. These updates are needed to the public about what you have going on as a company. And if there is any information you want the public at large to understand you can easily pass it across to them. When you do this regularly, people will begin to notice how organized you are as a company and find ways to reach out for business.


Show your company culture

Every company has what guides them in their daily activities. These things are known as company cultures. You need a culture so that when people see you on LinkedIn, they would know that it is a company that has a vision. Never run a company without culture as it would give the public a bad orientation about you as a business.

Professionals in their fields know about company culture which is why they take it seriously to incorporate it into their system to upgrade and transform their business for a better reach.


Add relevant skills

When your LinkedIn profile is filled with a list of relevant skills, it helps you showcase your abilities to other members, like your colleagues and businesses. It also helps other businesses to understand your strengths as a business.

Once you add your skills, your connections will begin to come with the rightful people you need to connect with. If someone endorses your skills, it will increase the likelihood of you being discovered for opportunities related to the skills you possess as a business. You can also publish the skills you’ve listed on your profile to showcase your proficiency.


Request recommendations from your connections

Ever heard the saying that your network is your net worth. When you build connections as a business, you must make use of the connections you have to grow your business. This will make your business profile to be strong and when others see your profile, it will project a strong message to the public at large.

Building a perfect profile page for your business is an ideal way to grow systematically. It helps your business build better connections and also can affect the growth of your profitability positively.


Related: List of Companies in Nigeria Business Directory


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