You want your site to be credible? There are some business listing sites that you need to add your business to appear on various place search as possible. Business directory listing is one among the best link building activities that can boost your SEO. Other examples includes internal links, external links, guest blogging and outreach, post commenting, social media integration, online reviews and so on.
In this article, our focus will be on some of the world top rated business listing sites and the analysis of their internet popularity reports. But before we go into the top listing sites, let us first understand the meaning of some of the above stated link building activities that can grow your site search engine optimization:
These are hyperlinks on one page of your site that direct the reader to a target page on that same website.
These are hyperlinks that direct the reader from one site to a dependable page on a different website.
The main difference between internal links and external links is that internal links keep visitors on your site longer; while external links improve credible gateway to other related sites.
Guest blogging outreach is a strategic way to connect with your target audience on other trusteed industry websites they use. It expands your reach, promotes your brand and gives you the opportunity to earn backlinks. But you can only effectively use blogger outreach if you get noticed by editors and get your relevant post published on the right platforms.
Moreover, with guest blogging, you can invite someone from outside of your company to write a blog post that will be published on your website for free or for a paid option. The writer will usually work in the same industry as the organization and be an expert on the main subjects or organization industry.
Most web pages will let you include your website’s link to your comments. This process of comment posting with your website link is termed as post commenting. It’s an advantageous SEO technique that drives traffic to your website if you can contribute professional thoughts.
Social media integration is simply the act of using social media accounts as an extension of your marketing strategy. You can implement this in two ways:
Directory listing is a process of submitting your business information and website URL to various web directories (websites) with the aim of building quality backlinks and business profile across the internet. This is an important way to increase your business online presence and grow your traffic.
This link building services are example off-page SEO technique; used to generate referral links for your website. The main role of directory listing is to help customers find your business or products online and connect with you. This could be done with the help of the listing sites.
This is an online entry for business. Usually, they contain 4 simple pieces of content that provide the basic information to potential customers who are looking NAP+W of a company or brand online. NAP+W is the acronym that stands for Name, Address, Phone number, plus Website of a specific business.
So, if you want to score some bonus points while listing your business in such websites; don’t forget to include information like hours of operation because it is what consumers are most interested in. Furthermore, we need to understand that not all listing sites are trustworthy, because they might be overrated, out-dated or of low standard and will not be advisable for your link building strategy.
Listed below are the top-ranking directory listing sites in the world; according to their history, domain authority, backlinks, organic keywords and average monthly traffic, respectively. The above are the criterion I used in ranking the below business listed sites, utilizing SEO analytic tools like Ubersuggests and SemRush.
Visfinder.com.ng is a local business listing site you cant try. The website is designed for businesses and service professional to find buyers near all states and cites in Nigeria, Africa and across the world. Now, let us discuss the top business listing sites in the world that your business needs to be found.
Google Business Profile is any local business’ best friend on the Internet. It was launched in June 2014 as Google My Business with a united interface that is designed to make it easier for local businesses as well as national brands to be found on Google city place.
Google Business Profile is a huge change from the sponsored listings and directory listings of the past on Google. This allows any business owner to get the visibility they need on Google in an easy way. And this business account can be managed without stress.
If you want to optimize for a brand without physical location; users who are searching will be sent to non-local Google or YouTube pages that your business operates. When optimizing for your brand, you need to have a Google page, as that is where Google Business Profile or Google My Business will direct user searches. So, if you don’t have one, create a Google email account (Gmail) before you sign up for Google My Business.
Facebook started out as a social network designed to connect people and families. Over the time, it has also shaped the way we interact with brands and businesses. Increasingly, companies have found a niche for themselves on Facebook, and the platform has adapted to their communication needs by creating tools such as Facebook Business Manager which allows companies to create pages and manage their marketing strategies within the social network.
Facebook Business Manager gives a whole range of possibilities when working with company pages and advertiser account. The main benefit of using this Facebook tool is that it offers you the ability to manage all your marketing campaigns and strategies in one account.
With this, you can also track the performance of the ad’s campaigns on the social network and obtain valuable data analysis from your advertising investments. It also gives you the extremely useful power of controlling the access level of the different team members that manage a Facebook page or campaign.
Twitter is an American social networking and micro blogging website that allow users to post and interact with messages known as “tweets”. Registered users can post, like posts, and retweet posts and tweets; while unregistered users can only read those tweets that are publicly available.
Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that same year. By 2012, more than 100 million users posted 340 million tweets a day and the service handled an average of 1.6 billion search queries per day.
Instagram is an American photo and video sharing social networking service founded by Kevin Systrom and Mike Krieger. In April 2012, Facebook Inc. acquired the service for approximately US$1 billion in cash and stock.
The web app allows users to upload media that can be edited with filters and organized by Hash tags and geographical tagging. Posts can be shared publicly or with pre-approved followers. Users can browse other users’ content by tags and locations and view trending content. Users can also like photos and follow other users to add their contents to a personal feed.
Bing is a search engine launched in 2009 by the American software company Corporation. Microsoft’s previous search engine, Live Search, from the time of its release in 2006 consistently trailed well behind those of Google Inc.(the industry giant) and the Internet portal site of Yahoo Inc.
Microsoft hoped to change the dynamics of the search-engine market with the release of Bing, known as a “decision engine” designed to display more retrieved information in search pages than was typical, displaying enough information to satisfy the original query. Bing also displayed related searches and the user’s previous searches on the left side of the page.
HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006. The company grew from $255,000 in revenues in 2007, to $15.6 million in 2010.
Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, usage declined in the late 2000s as it lost market share to Google and Facebook Groups.
Yahoo and Bing compete more with each other than with Google. A recent report on netmarketshare.com showed that Yahoo have a market share of 7.68 percent. Although a leader as a free email provider, this is declining significantly though with their recent acknowledgement that User Details and Passwords were hacked sometimes back.
It is a part of Super Media Group, and was launched in 1996. Small businesses can claim their listings on Superpages, and manage user reviews.
This site ranks: # 29,680 in global internet traffic and engagement over the past 90 days according to Alexa. The referral sites traffic t0 this site amount to 4.4k.
Yelp still reigns supreme as the review site for local businesses. If you want customers to find your business in UK, USA and across the world, you need to be on Yelp – and you need to aim at getting positive reviews.
As of March 2020, the site claimed to have up to 211 million reviews and 35 million monthly mobile app users. Currently, the sites domain records is stated below.
Foursquare is nowhere near as popular as Yelp, but it does provide listings for all kinds of local businesses. It is so reliable that 93 per cent of local storefronts represent 2 million of the businesses who are already listed on Foursquare. More so, the site is visited by 20 million people monthly.
Before venturing into directory listing for your sit, you need to strictly note that listing your website on directories today, your SEO focus on two key things.
I hope this content is enough to help you grow your business online with major directory listing sites.
By Victor Adewuyi